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Web design Archives - Ellebel Technologies Ltd
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In today’s digital world, nearly everyone is connected in some way to the World Wide Web in order to satisfy their entertainment, education, research and consumer needs. The popularity of the Internet has prompted businesses of all sizes to have an online presence in the form of a Website.

If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities. Having a Website can provide a number of benefits to your business that you may not have been aware of before.

Here are the top 10 benefits of having a Website:

1. Cost-Effective

Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes, given that you are using a CMS.

2. Wider Demographic Reach

Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.

3. Business Credibility

If you have a professional looking and user-friendly Website, consumers will likely have a greater chance of considering your business credible over companies who either do not have a Web presence, or have a poor Website presence.

4. Around-The-Clock Availability

Having a Website provides your consumers with around-the-clock availability in terms of access to products, information etc. This type of 24 hours a day, seven days a week service definitely generates more profits than that of a traditional storefront.

5. Consumer Convenience

In branching off from the above noted benefit, being available to meet the needs of consumers at any time day or night provides added convenience, giving them access to products and information whenever they need.

6. Increased Sales

When owning a business exposure is key to attracting customers. An effective Website with great content increases the probability for increased sales.

7. Fosters Customer Rapport

An online presence helps in terms of building and fostering a rapport among your customers. Providing special offers to loyal customers on your Website lets them know you appreciate their business.

8. Competitive Opportunity

Chances are your competitors have a Website and they’re using it to their fullest advantage. In order to keep up or surpass the competition, having a Website is a must.

9. Build Customer Base

Consumer communication via your Website can help you build your customer base. Populating a list of consumer contacts is gold to any company.

10. Targeted Marketing

A strategically planned Website can effectively attract the targeted audience you seek. Now that you have known why having a website is important to your business, contact an expert web design company to get a business-friendly website.

Responsive Web Design Makes Good Business Sense

The need to ensure that your website is functional on all types of handheld high-tech devices is critical nowadays, given the steady rise in popularity of these highly used gadgets. The best way to ensure that your online business remains competitive on the digital landscape is to utilize responsive web design.

Ensuring that users can easily access the full functionality of your website and experience a “desktop” look and feel from any, or every handheld device is what makes responsive web design so powerful for your business success.

Here are some ways in which responsive web design can yield notable business results:

Google Is A Big Fan Of Responsive Web Design

If you want to move up in Internet search rankings, Google will help make that happen if you integrate responsive web design in your site. Boosting your site rankings gets potential consumers attention directed toward your site, ahead of your competitors who are ranked lower in Google’s search rankings.

Saves Time And Money

Developing a website to match each individual handheld device can be a timely and costly means of enabling users to access your site. Using responsive web design eliminates the need to duplicate site content and background coding to fit specific types of mobile technologies, saving copious amounts of time and money.

Quick And Easy Site Maintenance

Having only one site to maintain makes updating and managing your site both quick and easy. Spending less time on the maintenance of your site frees up more of your time, which you can spend on more important business tasks.

Internet Users Prefer It

Many households these days currently own at least one, if not more, mobile device. With such a large number of people utilizing such devices, online businesses have very little choice but to ensure that Internet users can access websites from any portable device with ease. Failure to enhance the user experience to the fullest can be a costly mistake, as users will simply move on to other sites which are easily accessible. Implementing responsive design for your site will ensure that users get the best experience and a happy visitor improves the odds of them becoming a happy customer for your business.

What is Ecommerce?

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.

The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.

Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces.  Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.

Global retail ecommerce sales are projected to reach $27 trillion by 2020.

Types of Ecommerce Models

There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.

1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).

2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)

3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).

4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).

Examples of Ecommerce
Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.

1. Retail:
The sale of a product by a business directly to a customer without any intermediary.

2. Wholesale:
The sale of products in bulk, often to a retailer that then sells them directly to consumers.

3. Dropshipping:
The sale of a product, which is manufactured and shipped to the consumer by a third party.

4. Crowdfunding:
The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.

5. Subscription:
The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.

6. Physical products:
Any tangible good that requires inventory to be replenished and orders to be physically shipped to customers as sales are made.

7. Digital products:
Downloadable digital goods, templates, and courses, or media that must be purchased for consumption or licensed for use.

8. Services:
A skill or set of skills provided in exchange for compensation. The service provider’s time can be purchased for a fee.

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