Search Engine Optimization

Our SEO services help drive traffic to your website by improving keyword rankings in search engines.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Today, and into the future, neglecting mobile devices and running a clunky website that runs horribly on the go is basically like committing SEO suicide. For its part, Google has made some efforts of turning any website into a mobile-friendly one within its Chrome browser but there’s only so much the company can do by itself.


Our Approach to SEO

An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success..

#1. Discovery

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Keyword Search

Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.

IA Overview

Produce suggestions for improving site performance based on user experience and navigation

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

#2. Strategy

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines

Off-site Strategy

Determine potential partners and influencers to target for
link-building and PR efforts that align with the approach and timeline of the project.

Measurement Planning.

Document measurable short-term and long-term goals to evaluate campaign performance

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media

#3. Optimization

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.


Implement edits to the website’s coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links

#4. Marketing

Content Creation

Regularly create quality content based on the Content Strategy

Public Relations

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.

Social Media

Encourage audiences to share and discuss content related to a client’s business.

#5. Reporting

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.