To understand the benefits of searcher intent, for the purpose of being able to boost SEO rankings, it is important to first understand what searcher intent is. In simple terms, searcher intent is the end goal of any individual utilizing a search engine, whether that be to locate where they wish to go, find an answer to something they want to know, or complete an action, such as a purchase, online.
Here are 4 benefits to understanding searcher intent,which can help to boost SEO rankings:
1. Increased Traffic To Your Site
By optimizing for searcher intent, you are able to bring in greater qualified traffic to your website, resulting in increased traffic overall. Greater traffic can lead to greater chances of an increase in sales as well.
2. A Noticeable Decrease In The Number Of Bounce Rates
Bounce rates are website metrics every website owner must manage and improve, in order to ensure online business success, now and in the future. Improving your keyword strategies to be in alignment with searcher intent should result in a noticeable decrease in the number of bounced visits you receive for your website, as you are delivering what online users are after, which means they will remain on your site, instead of moving on to another.
3. Greater User Engagement
Optimizing for searcher intent not only connects site users to your website, but keeps them there, viewing multiple pages throughout your site and moving through the steps you wish them to take, hopefully resulting in taking the desired action, whether that is to make a purchase, or to contact you regarding your services.
4. Better Search Engine Rankings
While some may believe having an abundance of keywords is the key to greater search engine rankings, this is not the case. In order to have any positive influence on how your website ranks among popular search engines like Google, you need to ensure you are using keywords which match online users’ search intent. Large numbers of keywords that are not particularly relevant will only dilute your message and make it difficult for search engines to decide what is most important on your website.
In summary, if you’re looking to boost your search engine rankings, you’ll need to understand the importance of search intent and what you can do to optimize your website pages to deliver what online users want and need.
Once you know searcher’s intent, you will be able to better explain your requirements to your SEO company and discuss what more can be done to boost rankings and traffic.