Responsive Web Design Makes Good Business Sense

The need to ensure that your website is functional on all types of handheld high-tech devices is critical nowadays, given the steady rise in popularity of these highly used gadgets. The best way to ensure that your online business remains competitive on the digital landscape is to utilize responsive web design.

Ensuring that users can easily access the full functionality of your website and experience a “desktop” look and feel from any, or every handheld device is what makes responsive web design so powerful for your business success.

Here are some ways in which responsive web design can yield notable business results:

Google Is A Big Fan Of Responsive Web Design

If you want to move up in Internet search rankings, Google will help make that happen if you integrate responsive web design in your site. Boosting your site rankings gets potential consumers attention directed toward your site, ahead of your competitors who are ranked lower in Google’s search rankings.

Saves Time And Money

Developing a website to match each individual handheld device can be a timely and costly means of enabling users to access your site. Using responsive web design eliminates the need to duplicate site content and background coding to fit specific types of mobile technologies, saving copious amounts of time and money.

Quick And Easy Site Maintenance

Having only one site to maintain makes updating and managing your site both quick and easy. Spending less time on the maintenance of your site frees up more of your time, which you can spend on more important business tasks.

Internet Users Prefer It

Many households these days currently own at least one, if not more, mobile device. With such a large number of people utilizing such devices, online businesses have very little choice but to ensure that Internet users can access websites from any portable device with ease. Failure to enhance the user experience to the fullest can be a costly mistake, as users will simply move on to other sites which are easily accessible. Implementing responsive design for your site will ensure that users get the best experience and a happy visitor improves the odds of them becoming a happy customer for your business.

Content Marketing Strategies That Positively Affect Website Ranking

As far as digital marketing goes, content is the driving force behind other Internet marketing techniques, such as social media and building links. Algorithm updates initialized by Google this year have drastically changed the landscape of Internet marketing strategies by no longer allowing websites with overstuffed keywords and poor quality to make their way anywhere near the top of its search engine rankings list.

In order to avoid the harsh consequences of this algorithm, it’s imperative to incorporate marketing techniques that have a positive effect on your website ranking. Here are some content marketing strategies that will satisfy Google’s search algorithms and improve website ranking:

• Trim Down Excessive Use Of Content

Websites containing too much content can blur the message/information the author is trying to convey to its audience and in turn, will lose the interest of its readers. It’s best to trim down content writing to only that which is serving a real purpose.

• Don’t Overuse Keywords

Long gone are the days whereby keywords should be littered throughout content writing. Google’s algorithms frown upon the overuse of keywords, so making sure to utilize keywords where it makes sense to readers is optimum.

• Utilize Seo Tools

There are a variety of SEO tools available which can help identify weaknesses on pages to improve website search engines optimization. WordPress offers a free plug-in called Yoast which does a great job of this.

• Keep Content Writing Fresh

While some may feel eliminating content altogether, or rarely updating their content will help in avoiding being penalized by Google’s algorithms, they are greatly mistaken. Stale content will most certainly guarantee a website’s ranking doom. Keeping content writing fresh and relevant to what audiences need will only serve as a benefit to a website’s online success.

In order to remain competitive in the Internet marketing arena, website owners must adhere to Google’s standards for having websites that contain good quality content writing, all for the sole purpose of enhancing the user experience. Failure to meet Google’s algorithm requirements will only have devastating effects, particularly on e-commerce websites, so it only makes sense to place content marketing at the top of priorities when it comes to marketing strategies.

4 Benefits to Understanding Searcher Intent to Boost SEO Rankings

To understand the benefits of searcher intent, for the purpose of being able to boost SEO rankings, it is important to first understand what searcher intent is. In simple terms, searcher intent is the end goal of any individual utilizing a search engine, whether that be to locate where they wish to go, find an answer to something they want to know, or complete an action, such as a purchase, online.

Here are 4 benefits to understanding searcher intent,which can help to boost SEO rankings:

1. Increased Traffic To Your Site

By optimizing for searcher intent, you are able to bring in greater qualified traffic to your website, resulting in increased traffic overall. Greater traffic can lead to greater chances of an increase in sales as well.

2. A Noticeable Decrease In The Number Of Bounce Rates

Bounce rates are website metrics every website owner must manage and improve, in order to ensure online business success, now and in the future. Improving your keyword strategies to be in alignment with searcher intent should result in a noticeable decrease in the number of bounced visits you receive for your website, as you are delivering what online users are after, which means they will remain on your site, instead of moving on to another.

3. Greater User Engagement

Optimizing for searcher intent not only connects site users to your website, but keeps them there, viewing multiple pages throughout your site and moving through the steps you wish them to take, hopefully resulting in taking the desired action, whether that is to make a purchase, or to contact you regarding your services.

4. Better Search Engine Rankings

While some may believe having an abundance of keywords is the key to greater search engine rankings, this is not the case. In order to have any positive influence on how your website ranks among popular search engines like Google, you need to ensure you are using keywords which match online users’ search intent. Large numbers of keywords that are not particularly relevant will only dilute your message and make it difficult for search engines to decide what is most important on your website.

In summary, if you’re looking to boost your search engine rankings, you’ll need to understand the importance of search intent and what you can do to optimize your website pages to deliver what online users want and need.
Once you know searcher’s intent, you will be able to better explain your requirements to your SEO company and discuss what more can be done to boost rankings and traffic.

Innovative Web Development Approaches that Boost Conversions

With the fast rate at which the web design industry moves these days, online businesses need to respond to such industry changes by applying innovative Web development techniques in order to keep up.

Digital marketing these days is highly competitive, so web designers cannot simply rely on using standard web design elements to showcase to the world. In order to attract consumer attention, meet, or beat online competitors and increase profits, companies are using innovative Web development approaches.

Here are some innovative development approaches that help boost business conversions:

• Card Style Interfaces

A popular style commonly seen and used in Pinterest is the use of card style interfaces which are very effective for having an organized layout of information. This style enhances the user experience, as it works well on multiple types of devices making it simple for users to read and navigate.

• Animated User Interfaces

While larger sized animations on the website are becoming less popular, the use of smaller animated user interfaces are increasing in popularity. While users are waiting for pages to load, they remain engaged viewing tiny animations. Capturing user attention and retaining it for longer periods of time helps businesses boost their conversion rates.

• Attractive Typography

Given the availability of a number of typography Web tools like Google Fonts, large, bold and attractive typefaces are visual elements which work well for grabbing the attention of potential buyers.

• Custom Imagery

Falling in line with innovative Web development approaches, discarding stock photos and replacing them with custom images which project the business brand and personality. Custom images not only attract potential business, but help consumers recognize your brand and build trust along the way. Once customers have trust in your brand, they are more likely to do business with you for years to come.

Taking on innovative Web development approaches involves experimenting with different design elements that stray away from standard design techniques. Being unique and forward thinking when it comes to Web development will keep you ahead of the game and more likely to boost conversions over time.

How to Choose the Social Media Platforms that Are Best for Your Business

Modern businesses must employ modern tools and strategies when it comes to marketing,in order to keep up with the competition. While there are many different social media platforms out there, it’s important to narrow down what platforms are best for your business.

A costly mistake some businesses make is putting their time and effort on social media platforms that aren’t necessarily well-suited to their business goals. Here are some things to consider when choosing the best social media platforms for your business:

• Establish Your Business Goals

Determining the best social media platforms for your business is simpler to accomplish once you have established what your business goals may be. Are you looking to increase brand awareness, source out new leads, establish another means for consumer feedback?

• Determine Who is Your Target Audience

Knowing your target audience helps you know which social media platforms your target audience uses, thereby enabling you to choose the most suitable social media channels to market your business.

• Understand the Features and Benefits of Different Social Media Platforms Available

While you may not necessarily need to become a social media expert, it would be wise to explore the different types of social media platforms available and know what are their features and benefits, so you can make a better educated decision about the best social media platforms for your business.

Whether you’re looking to boost your business brand, attract new customers, enhance consumer support, or increase traffic to your website, you likely will be choosing social media platforms which are listed on the internet as being the most popular and well-known.

The top five best social media platforms that businesses and consumers alike tend to use these days are Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Some social media platforms are better for B2B, while others are effective for B2C, so make sure to identify your target audience and examine what type of content you typically produce, so you can choose the social media platforms that are best for your business.

The power of social media can be a game changer when it comes to marketing your business, so take the time needed to research and consider various social media platforms before making your decision.